3 Steps To Enhancing Revenue Predictability

Cal Sloan

In our continuing series on revenue performance, we outline the journey of an unproven performer, including steps to take to drive revenue with predictability.   There are many reasons why you might be considered an unproven performer.

Sales Growth and Sustainment: Where’s Waldo?

Jim Hughes

The objective of each Where's Waldo? book is simple enough: comb through the crowds of people to find Waldo.  The objective of most corporations is to constantly out-perform revenue targets. Both completing a Waldo book and consistently out-performing revenue are many times exercises in patience and frustration, even for the most experienced professional.

In Search of the Science of Sales

Jim Hughes

In an interview with Bruce Cleveland, Jim discusses how the science of sales needs to be embedded in driving sustainable revenue growth and how companies can successfully traverse the Traction Gap—the crucial journey from initial product release (IPR) to minimum viable traction (MVT).

Artificially Intelligent: Good Data. Poor Execution

Cal Sloan & David Bailard

Artificial intelligence and machine learning have made great advances in the understanding of customer actions in retail markets, consumer products and services, and online transactions.  With large numbers of discrete interactions and a structured buying process, predicting group behavior can be quite precise in guiding marketing, as well as sales planning and investments.  Unfortunately, extrapolating these same techniques to the world of low-volume, high-value, complex enterprise sales is challenging.

Your Southern Cross (CRUX): Finding profitable revenue growth.

Jim Hughes

Recently, we were discussing the true ‘Southern Cross’ for a client’s profitable sales growth. Although this client had a strong tactical sales execution plan and a robust long-term strategy, the executives admitted that they were missing a seamless connection between strategy and desired results/objectives.