In Search of the Science of Sales

"Recently, I had the opportunity to sit down with a longtime colleague, Jim Hughes, founder of Quick Start Strategies, a leading-edge sales advisory firm singularly focused on ‘lead to cash’ for B2B companies. We discussed how the science of sales needs to be embedded in driving sustainable revenue growth and how companies can successfully traverse the Traction Gap—the crucial journey from initial product release (IPR) to minimum viable traction (MVT)."

Read the full interview here.