The 1/3 versus 3x Law for CRM Deployment Success

It’s no secret that implementing and adopting a CRM system is fraught with risk. In fact, nearly 50% of implementations fail. Yep, success is basically a coin toss. Those odds surely put fear into anyone in charge of a CRM system. A failed project could mean missing sales targets, wasted time and money, but it could also often result in good people losing their jobs. How do you improve your odds of success?

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Enemy #1 – What to do about Revenue Leakage.

Revenue Leakage is when your company is losing revenue without visibility into why. The focus of this blog is about the proactive steps to take to eliminate this leakage for both ‘net new’ and ‘renewal’ sales cycles. Revenue Leakage is truly sales enemy #1.

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Salespeople Laugh at AI. Why? Enter HITL.

AI and Machine Learning has been touted as solving many of our B2B sales challenges. You merely apply an AI tool, and it predicts which opportunities will close. It applies advanced algorithms to deliver advice and next best actions for each opportunity in your pipeline. You can then predict and sustain revenue. Just glance at the tout sheets from the multitude of AI platform vendor’s offering sales analytics and you will see they claim to do everything but talk to the prospect.

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Sales Enemy #2: Falling into the Discretionary Spend Pile

As you would expect, with inflation spiking and economic uncertainty, any tech spend deemed discretionary faces intense scrutiny that inevitably will lead to, in the best case, a delay.

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Do the easy thing: blame your CRM platform

I read an article recently about how Salesforce.com revenue is decreasing. There was a person who commented on the article who said: “I seriously don't get the attraction of Salesforce. I have never met a salesperson, or anyone for that matter, who likes it. Too many forms to fill out. Management prying into every record….” Blaming a CRM system is the easy way out.

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The 1/3 versus 3x Law for CRM Deployment Success

Enemy #1 – What to do about Revenue Leakage.

Salespeople Laugh at AI. Why? Enter HITL.